OBJECTIVE
Rebrand KIA as the elevated and eco-conscious auto manufacturer of the future.
We chose to introduce the rebrand to the growing Hispanic market in DFW through cultural initiatives and collaborations. I leveraged organic and paid social content to expand reach, drive engagement, and reinforce Kia's positioning as a forward-looking, people-first brand.
01. Hispanic Heritage Month
Managed a blend of organic social media campaigns and TV spots targeted towards the rise in popularity of all-electric vehicles among Hispanic consumers in the DFW market.
02. Woman's History Month
Produced a series of spots with local female talent in celebration of Women's History Month showcasing inspiring stories and aligning the brand with meaningful causes.
Amber Glenn
US Figure Skating Champion
Karla Gallegos
Owner of The Planting Hand
Sam Lao
Dallas Muralist and Fiber Artist
03. Native American Heritage Month
Highlighted the stories and contributions of Indigenous communities through organic posts that amplified awareness and celebrated cultural heritage.
