OBJECTIVE
Detour Doughnuts is a small bakery with a big mission to bring people together through food and community.
I managed Detour Doughnuts' digital presence through social media management, email marketing, and original photography, while supporting brand growth with community pop-up events that boosted local awareness.
01. Product Photography
Conducted monthly menu shoots for website, emails, video reels, and social media accounts.
02. Social Media / Branding
Analysis revealed our audience consists mainly of families with young children. Hosting community events and storybook readings for kids brought customers in-store, while social posts and email newsletters got the word out to the community and generated interest.
Led initiatives including pop-up shops at UTD, weekly storybook readings for kids, and a free doughnut day for students and teachers on back-to-school week.
03. Results and Analytics
